Catherine M. Gilstrap, Ph.D., MBA
Bio
Katy earned her B.A. degree,聽summa cum laude, in German at the University of Kentucky, her MBA degree from Minnesota State University, Mankato, and her Ph.D. in Marketing at the University of Alabama. She spent one year studying history and German language at the University of Heidelberg in Heidelberg, Germany, a study tour of Greece during her MBA, and participation in an international panel and conference in Rouen, France. Katy spent several years in the banking industry at a community bank where she worked in various capacities including branch management, credit analysis, marketing coordination, and customer service.
Education
University of Alabama, 2015
Doctor of Philosophy,聽Marketing
Minnesota State University, Mankato,聽2008
Master of Business Administration
University of Kentucky -聽2006
Bachelor聽 of Arts, German Studies聽
Research
Katy鈥檚 primary research interest is in sales, including management control systems, and salesperson individual differences, such as emotional intelligence, as predictors of behaviors and performance. She also has an interest in the impact of C-Suite individuals on firm outcomes. Katy also has an interest in consumer behavior topics, particularly relating to pro-social consumption and consumer reactions to corporate social responsibility.
Honors and Awards
- Outstanding Junior Researcher Award, College of Business and Innovation, University of Toledo (2019)
- Emerald Publishing Highly Commended Paper Award (2019)
- DeJute Undergraduate Teaching Award, University of Toledo College of Business and Innovation (2018)
- Journal of Personal Selling & Sales Management James M. Comer Award for the Best Contribution to Selling and Sales Management Theory (2016)
- University of Alabama Watson Little Award (2015)
- AMA Sheth Doctoral Consortium Representative (2014)
- AMA Winter Marketing Educators鈥� Conference Best Paper Award, Sales and Customer Relationship Management Track 鈥� Orlando FL (2014)
- AMS World Marketing Congress Doctoral Consortium 鈥� Melbourne, Australia (2013)
Professional Service
- National Conference in Sales Management (NCSM) Co-chair Doctoral Student Track (2018-20)
- 聽American Marketing Association Sales Special Interest Group (AMA Sales SIG) Vice-chair, Communications (2017-19)
- 聽National Conference in Sales Management (NCSM) At-large board member (2016-18)
- 聽Pi Sigma Epsilon Faculty Chapter Advisor (2016-present).