Tyler Hancock
Associate Professor of Marketing
419.530.2199
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Tyler earned his Ph.D. in Marketing from Mississippi State University and his M.B.A. and B.S. in International Business from the University of Southern Mississippi.听
Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing both new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.听
At the University of Toledo, he teaches both Sales Technologies and Strategies and Professional Sales courses in the Edward Schmidt School of Professional Sales. Tyler draws from his professional experience by teaching the application of sales, CRM, analytics, and data visualization tools.听
Tyler鈥檚 research interests focus on the interaction of individuals and technology. His research interests include salesperson relationships, salesperson-technology interface, social selling, and online sales. He has published in journals such as听Industrial Marketing Management,听Journal of Consumer Marketing,听Journal of Consumer Behaviour, and听Journal of Research in Interactive Marketing.听听Tyler is also active at conferences. He has presented at the听American Marketing Association,听Academy of Marketing Science,听Association of Marketing Theory and Practice, and the听Society for Marketing Advances. Tyler is also an active reviewer for both academic journals and conferences.
Tyler is the recipient of the MSU College of Business Outstanding Doctoral Teaching Award and the Donald Zacharias Graduate Teaching Assistant of the year.听
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